Focus on building relationships, don’t spend all your time on results.
People buy from people that they know, like and trust, and results take time. No business change is ever an overnight cash machine.
“People don’t care how much you know until they know how much you care” – Theodore Roosevelt
Even a systems upgrade is plugged into something that already existed.
Having a relationship with your client and audience of potential clients means that they will be prepared to trust you while they wait to see the results.
If you transact with them, then they will transact with you. Your customer relationship management (CRM) strategy is what keeps your existing clients happy and new ones seeking you out. It is the foundation of your marketing strategy.